INFLUENCE FOR EQUITY
Conceiving, funding and building innovative products is the foundation solid start-ups are built on, but commercial success is determined by market education, influence and building demand. This is our domain.
What we do
Momentum Partnerships is the powerhouse that accelerates market traction for emerging technology-driven start-ups across those industries critical to Australia’s economic prosperity and security.
One of the biggest barriers for emerging technology is the capacity and ability to clearly communicate with the desired targeted market. Through our deep engagement with hard-to-reach audiences we have unrivalled influence when it comes to effectively taking new brands to market.
Our approach
We represent the most value to start-ups that are at the post-revenue stage of their evolution with market-ready products.
Our role is to accelerate growth through driving rapid penetration into specific vertical sectors within our circle of influence. Rather than injecting capital that would be spent on marketing, we exchange our influence for equity.
We typically target a 15-35 per cent stake in our partner businesses. Our focus is to play our role in driving growth and market acquisition, which translates into rapid growth in valuation.
Who we work with
A desire to buy is forged from recognising a solution to an existing problem, or identifying an opportunity to capitalise and advance.
It is challenging and expensive for every business to articulate complex solutions to market challenges. For start-ups, this is often the difference between failure and success.
Momentum Partnerships, via the interconnected Momentum Markets (www.momentummarkets.com.au) network owns the ecosystem of influence for several hard-to-penetrate vertical marketplaces. These range from the wealth, mortgages, legal, accounting and real estate sectors to the defence, national security, aviation, space and cyber markets.
We can analyse and identify sentiment, preferences and perceptions in highly-focused audiences. We have connectivity with audiences, and we can shape attitudes to educate, inform and inspire your target market. Through this understanding we connect effectively with your target market, and build a strong platform to promote product and win market share.
Momentum Partnerships is aligned from the outset with the best outcomes for the businesses that we invest in. Your success is very much ours, so we are a motivated stakeholder that will ensure that your marketing, communications, brand awareness and lead generation is effective.
What is influence
We are experts in surrounding a target audience with influential content and marketing. We’re also highly connected with the networks that you want to engage.
In partnership with us we will deploy tactical marketing and communications to drive leads and win more business.
With ownership of the distribution channels to your audience we have unlimited marketing inventory, EDMs, native content as well as broadcast marketing. We can also create highly effective lead-generation vehicles through in-person events, webcasts, research-based projects and white papers, as well as bespoke round tables and networking events.
Tactics
What next
If you’d like to discuss how Momentum Partnerships can drive your business growth, email us at info@momentumpartnerships.com.au.